Spence Diamonds: Constantly Cut for Optimum Sparkle

Visibly Better Diamonds, Obviously Better Prices

Harvard Business School calls it “vertical integration,” but back when they were designing it, Doug Spence, founder of Spence Diamonds, and Sean Jones, CEO of Spence Diamonds, called it “looking for the headwaters of the Nile.”.

Yes, Doug Spence and Sean Jones felt they were explorers like Burton and Speke, or Stanley and Livingstone, as they permeated the dark jungle of diamond wholesalers, brokers, representatives and consortiums trying to find the coveted “very first appearance” position.

It took Doug and Sean 11 years to make the position that would permit them to deliver the world’s most gorgeous diamonds at the world’s most affordable rate.

This is possible just due to the fact that our Spence diamond purchasers are the very first to see the newly-cut diamonds each day. Put five hundred professional diamond purchasers in a room packed with diamonds and they’ll all select exactly the very same stones. The very best diamonds go to the buyer who gets “very first appearance.”.

Here’s what it requires to win “very first appearance”:. 1: Always, always, always do exactly what you stated you would do. This is extremely crucial when you’re asking consent to examine, buy and deliver gems worth $850,000 an ounce. Spence won acceptance into the inner circle in just 11 short years, a record.

2: Be able to pay completely instantly. If you request for even 24 hours to pay, the rate goes up. Due to the high expense of diamonds, time is rather actually money in the diamond-cutting business. The more quickly a diamond cutting home earns for their freshly-cut diamonds, the faster they can reinvest that money in rough diamond crystals that need to be cut and polished.

3: Have a diamond buyer standing by at all times.

Spence is the only company going to fulfill all 3 criteria.

Believe us, it isn’t easy. We couldn’t do it either if we had to supply a huge chain of jewelry establishments in malls. Many of the big chains have at least 400 areas. The biggest has almost 2,000 establishments. The bureaucracy of these big companies - and the sheer volume of diamonds they require - makes it difficult for them to buy diamonds like Spence Diamonds.

The Spence diamond buyer gets very first take a look at the freshly-cut diamonds each day, due to the fact that Spence is the only company going to supply a purchaser who can pay on the spot. The diamonds we leave are sold to brokers who offer them to wholesalers who offer them to dealers who offer them to business diamond purchasers who send them to their establishments around the globe. And each of the middlemen who touches the diamond adds a little markup.



Spence removes all these middlemen so you can get very first appearance diamonds at the lowest possible rate. (Quality for quality, our rate is typically 16 to 19 % much better.).

Our a number of thousand prototype engagement rings are on display in each of our 7 brick-and-mortar showrooms. We ‘d have even more than $112,000,000 invested in stock and the carrying expenses would compel us to raise our prices if each of these was solid gold with genuine diamonds. So we developed a state-of -the-art production center that permits us to create jewelry on need.

Harvard calls it “just-in-time stock ” and “perfect vertical integration.”.

We call it “low overhead” and “no middlemen.” Our clients win.

Diamond Cut— the most crucial of the 4Cs:. The luster of a diamond will be identified by its cut.

The science is outstanding: light is collected with the table, then bounced from facet to facet within the diamond as though it were in a house of mirrors. The basic reason that 99.71 percent of all diamonds are cut improperly is due to the fact that diamonds are sold by weight and at $850,000 an ounce, there is effective temptation to fudge the positioning of the features so that the finished diamond will be heavier. The diamonds that are cut appropriately are the ones whose natural shape makes it possible for the diamond cutter to maximize their weight without misaligning any features.

And now you understand why Doug Spence and Sean Jones made it their life’s work to achieve “very first appearance” position. The buyer who gets “very first appearance” at the freshly-cut diamonds will always select the ones whose natural shape made it possible for them to be cut for maximum luster. And that, gentle reader, is the pedigree of every Spence diamond.

Every Spence diamond is cut properly - for maximum sparkle - due to the fact that Spence diamond purchasers always get “very first appearance.”.

Founded in 1978, Spence Diamonds has retail areas across Canada in Vancouver, Calgary, Edmonton and Toronto. Spence Diamonds’ one-of-a-kind technique to business permits its clients to easily try on hundreds of different ring designs from their open jewelry displays, in an unwinded and non-intimidating environment. Through the company’s high degree of vertical integration, Spence Diamonds is proud to provide its clients the best possible value and the market’s most comprehensive assurance. Even more information on Spence Diamonds, Canada’s largest Canadian-owned diamond professional, can be discovered at spencediamonds.com.